云梦学刊

在全球化与城市化进程持续加速的背景下,城市形象塑造的同质化困境不断消解城市历史文脉与独特地方特性,引发学界对“无地方性”危机的广泛关注与深刻反思。唤起并重塑城市“地方感”,已成为当代社会亟待回应的重要文化议题。本文以地方感理论为核心分析视角,综合采用内容分析法与文本分析法,以小宇宙平台城市文化播客节目及对应听众评论为研究样本,系统剖析城市文化播客在声音符号运用、叙事策略实施与认同建构机制三个核心维度的运作逻辑,清晰揭示其地方感建构的路径,同时探究听众地方感“认知奠基—情感深化—行为升华”的感知逻辑与传播闭环。在此基础上,从内容生产、叙事互动与传播生态三个层面,提出可操作性的实践优化方案,为城市文化媒介化传播的创新发展、地方文化认同的强化提供理论参考与实践借鉴。

Against the backdrop of accelerating globalization and urbanization,the homogenization dilemma in urban image building has continuously eroded urban historical contexts and distinctive local characteristics,triggering extensive academic attention and profound reflection on the crisis of "placelessness".Awakening and reshaping the "sense of place" in cities has become an important cultural issue requiring urgent response in contemporary society.Taking the theory of sense of place as the core analytical perspective,this paper comprehensively adopts content analysis and textual analysis,using urban cultural podcasts and corresponding listener comments on the Xiaowu Platform as research samples.It systematically dissects the operational logic of urban cultural podcasts in three core dimensions:the application of acoustic symbols,the implementation of narrative strategies,and the mechanism of identity construction,clearly revealing the paths to their construction of sense of place.Meanwhile,it explores the perceptual logic and communication closed loop of listeners' sense of place,namely "cognitive foundation-emotional deepening-behavioral sublimation".On this basis,this paper proposes operable practical optimization strategies from three aspects:content production,narrative interaction and communication ecology,providing theoretical references and practical implications for the innovative development of mediated communication of urban culture and the strengthening of local cultural identity.